Utilizing Live Video for Audience Engagement

The coronavirus pandemic has completely changed the way we hold events. In a world where social distancing is a must, uniting large groups of people in small indoor spaces is no longer possible. Event organizers now have to get creative to pull off fully virtual events.

While the pandemic has certainly brought virtual events into the mainstream, the sudden change represents an existing trend’s acceleration, not an entirely new phenomenon. For years, emerging technology has driven communication increasingly into the digital world. It is likely that after the pandemic, virtual events will continue their prevalence since society was already moving in this direction pre-coronavirus.

With the virtual encounters here to stay, we all must learn how to plan and carry out a non-physical event—as with normal in-person lectures or meetings, engaging the audience is the key concern for virtual event planners. But can you keep people interested when they’re not even in the same room? Yes, and here’s how.

Think Carefully About the Topic

The topic is always the most important element of an event, but it’s especially crucial when you’re going virtual. Choose a relevant topic that is bound to keep the audience’s attention. Before starting your live stream, make sure everyone knows the theme. Then, stay on topic throughout the event.

Take Advantage of the Format, Show Operations Up-Close

Live streaming an event causes some serious complications, but it also offers some advantages. One of the most noteworthy benefits is that you can virtually bring large groups of people into smaller areas where they wouldn’t typically fit. Take advantage of this by live-streaming from unique locations inside your business that will pique the audience’s interest.

Invite Questions from the Audience

Q and A components are a good idea for almost any event, and they’re especially helpful when you can’t be with your audience in person. A virtual event where you talk and everyone else passively listens will quickly start to feel like a Youtube video to the audience. By inviting people to interact and ask questions, you’re reinforcing that this is a real live event, not some pre-recorded presentation.       

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create your website with WordPress.com
Get started
%d bloggers like this: